Empowering Transitions, Fuelling Growth

At Ember Equity, we specialise in acquiring and investing in Small and Medium Enterprises across Australia. Based in Melbourne, our mission is to support business owners seeking a smooth strategic transition, providing them with the opportunity to transition with confidence.

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Why we focus on SME?

Australia is undergoing a generational shift in business ownership.
As baby boomer SME owners retire, there is a significant transfer of wealth taking place. Traditional private equity often overlooks these businesses, typically targeting deals beyond the financial reach of most SMEs.

Ember Equity sees a different path.
We specialise in partnering with family owned and founder led businesses. We bring extensive operational expertise and a deep understanding of succession planning, legacy preservation and sustainable growth. Our team has built, operated and scaled successful companies, so we know what it takes to succeed.

We’re not just investors. We’re operators.
With an operationally led approach, Ember Equity helps preserve jobs, empower owners, and unlock long term value in Australia’s SME market.

Why does it matter?

As SME owners near retirement, they often shift their focus from pursuing growth to preserving what they have built, which can slow innovation and delay crucial decisions.

Without a clear succession plan, years of hard earned value can slip away. Private equity, applied with the right approach, can change that outcome by providing capital, specialised expertise and ongoing support to secure a seamless transition.

By stepping in at the right time, PE can help business owners realise the value of their life’s work while securing the future for their teams, customers, and communities.

Our Core Values

Investing in Legacy. Driving the Future.​
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Trustworthy

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Empathy

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Authenticity

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Professional

Numbers Speak

SME owners aged 45+
1 %
SME owners who'd like to sell within 5 years
1 %
SME contribution to GDP
$ 1 B

Send Us A Message

A conversation could be the start of something great. So let’s start a conversation about how we can work together.

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