Welcome To Ember Equity
Empowering Transitions, Fuelling Growth
Based in Melbourne, our mission is to support business owners and founders seeking a smooth strategic transition, providing them with the opportunity to transition with confidence.
Our difference
We have deep operational experience within SMEs and we understand the nuances of family owned and operated enterprise.
Why us?
Innovation drives us forward, and integrity guides every decision we make. We work alongside partners who share our commitment for value, trust and impact.
SMEs are a vital driver of the Australian economy and play a crucial role in supporting local communities. Supporting owners as they transition toward retirement presents an opportunity for the Private Equity industry to play a meaningful role in addressing this growing market need.
Our Passion
We believe a strong SME sector can transform the lives of families, communities and the Australian economy. We also know facilitating business ownership transition can be critical to these outcomes.
Futures
As baby boomer business owners approach retirement, a significant wealth transition is underway—creating an opportunity to bridge the gap between traditional private equity focus and the evolving market. Investors can unlock strong returns from established enterprises while providing succession solutions that benefit both retiring owners and the broader economy. We are excited by this future.
Why we focus on SME?
Australia is on the cusp of a major wealth transition as baby boomer business owners move toward retirement, creating a significant shift in SME ownership. Despite SMEs employing 7.5 million people across 2.5 million+ businesses, traditional Australian PE funds have not actively focused on this segment, as their typical transaction sizes sit well above the financial range of most SMEs. However, this shift presents a unique opportunity for a different approach to private equity—one that acknowledges the nuances of succession, family considerations, and business sustainability.
At Ember Equity, we are seizing this opportunity with a team that truly understands SMEs. Our leadership comes from hands-on experience – having built, operated, and scaled businesses ourselves. We are not just investors; we are business operators who know what it takes to grow a company, navigate complex transitions, and create lasting value. Our operationally-led approach allows us to partner with SMEs in a way that traditional PE firms cannot.
Ember Equity is leading the way, providing strategic investment that supports SME owners, preserves jobs, and drives long-term economic growth while unlocking potential in Australia’s SME market.
Why does it matter?
As SME owners near retirement, focus often shifts from growth to preservation. This can stall innovation, delay key decisions, and impact teams.
Without a clear succession plan, much of the value built over decades risks being lost. That’s where private equity, when applied with the right mindset, can make a real difference – offering capital, expertise, and continuity to ensure a smooth transition.
By stepping in at the right time, PE can help business owners realise the value of their life’s work while securing a future for their teams, customers, and communities.
Our Core Values
01
Core Value 1
In this part, we will write about the core values and guiding principles that influence your business choices and operations.
02
Core Value 2
In this part, we will write about the core values and guiding principles that influence your business choices and operations.
03
Core Value 3
In this part, we will write about the core values and guiding principles that influence your business choices and operations.
Empathy is everything
Do what we say
Authenticity wins
Assess but never judge
Trust
Focus
Integrity
Excellence
Consistency
Team work
Help your clients successfully transition from their businesses.
We collaborate with professional services firms
We Are Always Focused On
Growth Of Clients
Investors
Our investment team will deliver strong returns.
Professional Services
We partner with professional service firms to support your clients
Business Owners
Retiring, change of circumstances? We can help you exit from your business.
Progress
In this part, we will write about what makes your business unique and the value people get from using your products or services over competitors.
Short Heading for Testimonials Section
"We will write a hypothetical testimonial from a satisfied customer. You can replace this with actual testimonials from your clients. Testimonials are a great way to inspire potential customers to trust you."
– Testimonial Author Name
"We will write a hypothetical testimonial from a satisfied customer. You can replace this with actual testimonials from your clients. Testimonials are a great way to inspire potential customers to trust you."
– Testimonial Author Name
"We will write a hypothetical testimonial from a satisfied customer. You can replace this with actual testimonials from your clients. Testimonials are a great way to inspire potential customers to trust you."
– Testimonial Author Name
Numbers Speak
Send Us A Message
A conversation could be the start of something great. So let’s start a conversation about how we can work together.
- Level 3, 489 Toorak Road, Toorak Vic 3142
- 1300 8 EMBER (1300 836 237)
- info@emberequity.com.au
Follow Us:
let's talk